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Startups

It Takes 12 Years to IPO. Then Another 2-3 for Your VCs to Get Liquid. And Founders Can Generally Only Sell About ~4% a Year.

The path to a public exit is longer than ever, and the reality of founder liquidity is often far harsher than the hype suggests. Here is the math of the twelve-year grind.

Originally on SaaStr →
AB

Adrian Boysel

Contributor

Oct 9, 2026

4 min read

Photo illustration / STKR News

We have entered an era where the word startup is often synonymous with fast money. If you spend enough time on X or reading industry newsletters, you might think that building a company is a sprint to a massive payday. The reality for those of us actually building is much slower, much grittier, and significantly less liquid than the headlines suggest.

The Twelve-Year Marathon

The standard timeline for a successful startup to reach an IPO has stretched to roughly twelve years. That is not a random number; it is a decade-plus of continuous stress, pivots, and scaling. For a founder, this represents a massive chunk of their working life. If you start a company in your late twenties, you are staring down your forties by the time the bell rings on Wall Street.

But the biggest misconception I see among early-stage builders is the idea that the IPO itself is the finish line. It isn't. In fact, for the people who actually built the company, the IPO is just the beginning of a very long, very regulated exit process.

The Liquidity Delusion

When a company goes public, everyone celebrates. The champagne flows, the stock ticker goes live, and the paper net worth of the founders skyrockets. But paper wealth does not pay the mortgage or fund the next venture. Most founders and early employees are shocked to find out how little of their equity they can actually touch once the company is public.

Typically, there is a six-month lock-up period where you cannot sell a single share. Even after that expires, you are not free to dump your holdings. Founders are usually restricted by volume limitations and insider trading windows. In practice, a founder can often only liquidate about 4% of their total holdings per year. If you do the math, that means it could take another quarter-century to fully exit your position.

The VC Side of the Table

It is not just founders who are stuck. Venture Capitalists, the people who wrote the checks that kept your lights on, are in a similar boat. Even after an IPO, it often takes an additional two to three years for VCs to fully distribute shares or cash to their Limited Partners.

This creates a strange dynamic where the company is technically a success, yet the people who took the most risk are still waiting for their reward. For builders, this means your relationship with your investors doesn't end at the IPO. You are tethered to them for years afterward as they look for an orderly exit that doesn't tank the stock price.

What This Means for Founders

If you are building today, you need to change your perspective on what success looks like. If your plan is to grind for three years and flip a company for a quick exit, the current market is going to be a rude awakening. You have to be prepared for a twelve-year journey just to get to the starting line of liquidity.

  • Burnout is a real risk: You cannot sprint for twelve years. You have to build a sustainable pace.
  • Secondary markets matter: If you have the chance to sell a small portion of your equity in a Series B or C round, take it. It de-risks your life and allows you to stay focused on the long term.
  • Alignment is everything: Make sure your early hires understand that an IPO isn't a payday; it's a milestone in a much longer process.

The Myth of the Quick Exit

We see companies like OpenAI or certain AI wrappers getting massive valuations in months, and it distorts our sense of time. Those are the outliers. For the rest of us building real infrastructure, software, or hardware, the timeline is fixed. The regulatory environment and the demands of public markets have made sure that only the most resilient survive long enough to see a public listing.

I often talk to founders who are frustrated by their lack of personal cash flow while their company is valued at nine figures. It is a bizarre psychological state to be in—wealthy on a spreadsheet, but living like a middle-manager. Accepting this reality early on is the only way to survive the middle years of a startup's lifecycle.

Builder-First Perspective

So, should an IPO still be Plan A? Probably. It remains the best outcome for the cap table because it provides a clear path to eventual liquidity and validates the business at the highest level. But you shouldn't treat it as a getaway car. Treat it as a transition from being a private company builder to a public company steward.

The crypto and AI sectors are particularly prone to this timing delusion. In crypto, we saw the rise of tokens as a way to bypass this twelve-year slog. But as we've seen, those shortcuts often lead to regulatory nightmares or unsustainable ecosystems. There is no real substitute for building a company that can withstand a decade of market fluctuations.

Building a startup is not a lottery ticket. It is a long-term debt you owe to your future self, paid out in tiny increments over decades.

If you aren't ready to be involved with your current project in 2036, you might want to rethink your strategy. The math of the IPO doesn't care about your personal timeline. It only cares about the maturity of the business and the strict rules of the public markets.

The Takeaway

The road to an IPO is long, and the road to actual cash is even longer. Don't build for the exit; build for the decade. If you can't see yourself doing this for twelve years, you're in the wrong business. Real wealth in this game isn't made at the IPO; it's made in the years of disciplined selling and management that follow it. Stop looking for the shortcut and start settling in for the long haul.


Read the original at SaaStr →

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